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Tag: ads

Are Banner Ads Dead?

Many people believe that banner ads have been dead for quite a few years now. But others have the philosophy that it has taken on a different form: native advertising. Banner ads used to stick out like a sore thumb.

The New Role of Automation in Marketing

In simple terms, marketing automation includes automating digital activity and communication. This is usually for tasks that require little expertise and need to be performed repetitively. With the digital age growing at a rapid pace, this marketing strategy is fast becoming popular among all organizations, big and small. Let’s look at what marketing automation and […]