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Category: Business

4 Reasons Why It’s Important for a Business to Have a Good Quality Website

Small scale businesses are quick to establish their websites. But the important thing isn’t just to set it up. It’s crucial to have a website that delivers in terms of quality. Why? So that it is easy to use and actually has content that your customers will like. After all, the quality will determine whether […]

The New Role of Automation in Marketing

In simple terms, marketing automation includes automating digital activity and communication. This is usually for tasks that require little expertise and need to be performed repetitively. With the digital age growing at a rapid pace, this marketing strategy is fast becoming popular among all organizations, big and small. Let’s look at what marketing automation and […]

Does Market Research Matter?

No matter how amazing your business idea is, you won’t be able to make any money until you understand your customers’ needs and behavioral patterns. With changing times, you need to keep track of how big the role of the Internet is through the entire shopper journey. In reality, many businesses feel like they don’t […]

Marketing Strategies That Are Actually Effective

In the corporate world, there are different types of marketing strategies. As an organization, you can’t implement them all. The important step is to choose ones that are worth investing in. Which strategies will reach your target audience? Which ones will be met positively by your target audience? How many will make your audience perform […]

First Impressions- How Important is a Logo for Your Business?

Every time you come across golden arches when you’re driving, your brain immediately knows that there’s a McDonald’s outlet coming up soon. Every time you see a swoosh sign, you’re reminded of Nike. All brands, from the ones known worldwide to those on a national scale are identified by their logos. If you’re setting up […]

Ethical Business Practices – Still Valid in the 2020s

It is unfortunate that big corporations took so long to realize the value of sustainability. To live on a planet with finite resources, humans must focus their energies on disposal, recycling, and eco-friendliness. But today, the situation is much more ominous. If we are to survive past this century, drastic steps need to be taken. […]