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2019. November posts

Newest Trends in Marketing Around the Globe

Marketing is no longer about the catchiest jingle or the most attractive billboard. If you have just started out a small business, these are the last things you should be worried about. In this century, marketing is all about being relatable. The more your brand’s ideology aligns with that your target audience, the more success […]

Improving Brand Visibility Online

For any new business owner, the most important task is making sure their brand is recognized and valued. If you have just started out, this may seem like a distant dream. In fact, in the pre-digital era you probably didn’t have a chance! But for those who have launched their businesses in this day and […]

‘See It, Gram It:’ Building Your Brand with Instagram

At first, Instagram was just an addendum to the already saturated market of social media apps. There just weren’t enough users to go around! But then something happened and having a Smartphone in your hand with every single app installed became the norm. Today, it stands as the second most popular photo-sharing app in the […]

What is Branding and Why Do I Need It?

Why is it that brands with the same quality of product and service get such different revenues? Some gain so much traction that they revolutionize the world; others hide in obscure corners of the industry. It’s neither about quality nor value for money—it is all about branding. What is Branding? If you’re new to the […]

The ABC’s of Creating Your Own Facebook Page

Facebook’s huge market of 3 billion people is difficult to ignore for the most organic of brands. Whether you’re setting up shop for your custom-made shoes or a service for home repairs, Facebook is the place to begin. Anyone who is in the throes of running a small business is aware of the power of […]